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We creatively rethink problems and redesign opportunities for aging.

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We are in the midst of a longevity revolution.

This isn’t just about longer lifespans; it’s about living those years more fully. The number of people over 80 globally is projected to triple between 2020 and 2050. As this population expands, so does the diversity of their preferences, interests, passions, and ambitions. They are not a monolithic group defined solely by age, but a vibrant tapestry of individuals.

Join us to make "better with age" not just a mindset - but a movement.

Given this, how can we design for a future that celebrates its complexity?​

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This is more than a conversation—it’s a collaborative act of future-making. Let’s stretch our imaginations, spark unconventional thinking, and design a world where getting older unlocks new possibilities.

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Don Norman

Once upon a time, a cane was stylish: today it is seen as a medical device. Why canʼt we have walkers and canes for everyday use, to help us in everyday life, to carry our packages, provide a way to sit when we are tired, or viewing some event, and yes, to maintain our balance? Make them items of pride, stylish enough that everyone will want one.

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